In order to give our holiday catalog a playful edge, we asked Pentagram’s Harry Pearce to create a series of “conundrums”—self-contained word puzzles that enlivened pages throughout the book.

In 2009, I embraced spring’s botanical mood by developing a series of imaginary scientific plant names for each of our favorite designer looks.

Special Mother’s Day and Father’s Day Gift Card envelopes acknowledge the truth: what you don’t give is often just as important as what you do.

I snuck some tongue-in-cheek instructional content into GQ—all in the style of a ‘60s educational film. 

You can’t say there’s no honesty in advertising. Our entire Fall 2009 season featured fluorescent catalog covers with deadpan descriptions of what was inside.